The call for “a better block for a better city” in 2017 rapidly became “a better district for a better city”, as one block expanded into The Orange Loop in 2018, encompassing the three beach blocks of New York Ave, St. James Pl, and Tennessee Ave.
The Orange Loop serves as a model for the future of Atlantic City by creating a concentration of amenity-based service, retail, restaurants, and bars that residents and tourists of all ages, from families to millennials to seniors, seek when looking for a place to live, work and play.